Tips for your sales process: the path from quotation to sale

Issuing a quote is a pleasure for every entrepreneur. It means that a customer is interested in your product or service. An outgoing offer offers the chance of a sale. But how do you ensure that your quote is chosen?


In most cases you make a quote because the customer is interested in a product or service that you offer. Many customers request quotes from multiple companies, so that they can compare quotes. The customer usually chooses the quotation with the best price and the best conditions. It is important for you as an entrepreneur to ensure that your quote stands out, so that the customer chooses your company and accepts your quote. 


What information do you state in your quote?

When making a quotation, it is important to match the wishes of your customer as closely as possible. Think carefully about what information you need to make a quotation that is as complete as possible . Please include at least the following information in your quote:


- Your details and the details of your customer

- The date on which the quotation was issued

- An extensive description of the work

- The price, divided into parts

- Validity date of the quotation

- General terms and conditions


When you have noted all this information, your quote is already pretty complete. To make the quotation a bit more personal, you can explicitly state specific wishes of the customer in your quotation. Check out quotation management software for your business.


Don't sell the best price, sell your company

Of course, the price is one of the most important factors, which can be the deciding factor for your customer. In addition, you can win customers by selling your company with your quote. We don't mean that literally, of course. This means that you ensure that the quotation layout looks good and professional. Can the customer see at a glance that the quote comes from your company? Yes? Then you have made a good offer.


To give your offer some extra power, you can briefly introduce your team. This way the customer knows who is helping him and that can inspire him to choose your quote. You can also include references from other customers in your quote. Positive feedback creates a sense of trust with your customer.


Turn every quote into a sale

As an entrepreneur, you naturally want customers to accept your quote quickly. It is a challenge to turn every quote into a sale. A hundred percent score on the outgoing quotations is perhaps very ambitious, but with a good quotation you can sell much more. So, follow the tips above and go for it to turn every quote into a sale.

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